How a £600 marketing campaign delivered over £864,000 in revenue

🎯 The Challenge

Walsall Childcare approached Childcare Marketing with a simple but high-stakes brief:

“Help us plan, promote, and fill our Open Day — and make sure families turn up!”

With just a £600 budget, the goal was to generate buzz, fill the venue with local families, and convert interest into long-term revenue for the nursery.

🚀 Our Approach

We built a full-scale event marketing strategy using our tried-and-tested methods:

• Targeted Facebook & Instagram Ads

• Bespoke Event Branding & Design

• Personalised Landing Pages for RSVPs

• Engaging Content Schedule Across Socials

• On-the-day Support & Promotion

We focused on high-converting digital tactics to ensure the event had both reach and footfall.

📅 The Event

🗓 Date: Saturday 7th September
📍 Location: The Darlaston Day Nursery, Walsall
🎈 Theme: Bluey Family Fun Day
👨‍👩‍👧‍👦 Attendance: 186 families booked

The event featured crafts, art sessions, a bouncy castle, and refreshments — all designed to appeal to families and provide a great first impression of the nursery.

💰 The Results

💡 “We sold 38 sessions on the day and have show rounds booked to more than double that.” – Deb Clarke