Play is the single most important developmental process in any child’s life and we restrict it at our peril. It is fundamental to the cognitive, emotional and neurological development of children as well as underpinning all other aspects of learning. This thought-provoking keynote highlights the importance of play from a developmental perspective and also as a therapeutic process that can profoundly impact children’s self-esteem, confidence and mental health.  Interactive, humorous and with up-to-date information about the neuroscience and biochemistry of play this keynote will help delegates rediscover their passion for play and help them to stand up for children’s rights to play in a society that does not seem to value this essential process.